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I design how people move through systems, spaces and services.
I’m an experience strategist translating brand, behaviour, and spatial thinking into clear, connected journeys across physical and digital environments.
My work focuses on how people move, interact, and feel within environments - translating brand strategy and behavioural insight into clear, connected experiences across physical and digital contexts. I approach each project as a system, where multiple layers come together to shape the overall experience​
People
behaviours, needs, and journeys
Brand
narrative, tone, and emotional expression
Service
touchpoints, interactions, and operational flows
Space
the physical environment, movement, and spatial logic​​
Rather than treating these as separate disciplines, I align them - creating cohesive frameworks that connect environment, behaviour, and meaning.
​At the core of my approach is a belief in holistic thinking - and a curiosity for how people engage with systems, spaces, and stories.
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