Milan doesn't show you design. It moves you through it. This week the city becomes one giant experience strategy case study, and if you know what to look for, you stop collecting Instagram stops and start reading spatial narratives. Here are 10 experiences I'd recommend as an experience strategist: 01. Aesop, Factory of Light Cloister of Santa Maria del Carmine Built around subtractive illumination, light that doesn't invade, it touches. That's a spatial philosophy, not a pro