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The Invisible Layer of Milan Design Week
Everyone comes to Milan for the installations. I observe the operations The spatial experiences are amazing as always: Aesop's 10,000 amber bottles, USM's warm towel reset ritual, Grohe transforming a historic theater in 72 hours. But what I find equally fascinating is watching the infrastructure behind all of it run in real time. Milan Design Week is one of the largest distributed experience design events in the world with hundreds of events, and thousands of visitors movi
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