honmono
my role: branding
Honmono means real thing. It is a Japanese concept describing a product or experience that evokes the subjective impression of authenticity, historical and technical depth and sincerity of all those involved in its creation concept. Is based on contemplation of Nature and deep gratitude for her gifts. The goal of honmono is to help develop your true sensitivity and create your own temple.
The idea of honmono was born out of a real need to learn how to balance life and work and to pay more attention to self-care through self-help. This is my personal project, mainly supporting my health. The first step is to design a breathing app that helps you stay on the road in difficult times.
The idea of the campaign comes from self-realization and the path that each of us chooses to work with our body, mind, and soul. for each of us, it means a different thing - it’s something valuable, and usually it starts from just one, small thing done regularly with commitment. The campaign will appear as an opening campaign on social media.
opening
campaign 'one closer'
